Driving Engagement Beyond the Track
From go-kart racing and arcade events to family attractions and parties, I supported both MB2 Entertainment and MB2 Raceway with local marketing strategies that aligned with their fast-paced, experience-driven business model. My work included event promotion, automation, social content, and strategic partnerships — all designed to increase traffic and keep guests coming back.
What we did:
The Challenge
MB2 operates multiple entertainment verticals (raceway, arcade, events). They needed integrated marketing support to unify their brand voice, boost foot traffic, promote new attractions, and differentiate in competitive family‑fun markets.
The Solution
I developed content and campaigns tailored to raceway and entertainment audiences, created cross-promotion between venues, executed social media and ad strategies for special events, and coordinated in-person activations to drive guest attendance.
The Impact
Increased engagement across social platforms, improved awareness of individual attractions, stronger event attendance, and better alignment between MB2’s entertainment and racing audiences — helping both locations feed off each other’s momentum.
Completed Marketing Objectives
Below is an overview of the marketing strategies, campaigns, and creative deliverables that I implemented for MB2 Entertainment & MB2 Raceway to unify their entertainment brand presence and boost customer engagement.
Social Media Marketing
Each year when voting opens for Best of Bakersfield, I lead the marketing campaign to encourage customer participation and community support. Through email outreach, social media promotions, and branded content, I help drive awareness and engagement around the awards.
As a result, BSW has proudly been voted BEST Roofing Company 6 years in a row, and FAVORITE (2nd place) for Solar 2 years in a row — a testament to both their quality of work and strong customer relationships.
Thank You Message To Those That Voted For BSW
Annual Bakersfield's Best Marketing Campaign
Public Relations / Publicity Marketing
Hot 94.1
Hot 94.1
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CRM Customization With Ai Brain Configuring & Management
Social Media Marketing & Content Development
To maintain consistency across platforms and support both residential and commercial lead generation, I developed a content strategy for BSW Roofing, Solar & Air built around the following key content pillars:
Tradeshow Design & Support
Community Partnerships & Events Management
Google Business Profile & Reputation Management
Advertising
Google Ad Campaigns - Solar & Roofing
Strategic Events & Partnerships
Using the General Manager’s LinkedIn profile, we target commercial prospects by industry and role, sending direct messages with a service overview and a tailored landing page link. Every new job title we target has their own customized landing page and service details.
Monthly Employee Recognition
I introduced an Employee of the Month recognition program to boost team morale, encourage great guest service, and create more internal engagement. Winners were highlighted on social media and in-store, helping to build culture while also showcasing the team behind the brand.
Guest Experience Monetization
As part of my ongoing collaboration with the MB2 Entertainment team, I worked closely with the General Manager to develop creative, on-site strategies to increase per-guest revenue. These brainstorming sessions often led to fast-moving, low-overhead ideas — like installing a paid jukebox system that let guests queue songs to play over the speakers or bringing in a "BuzzyBooth" photo booth.
Every idea was focused on enhancing the guest experience while simultaneously adding new revenue streams that aligned with the brand’s fun, interactive environment.
Neighborhood Flyers
Solar Door-2-Door
Pardon Our Dust!
Print Design: Flyers
These two projects came to me after the original vendor failed to meet deadlines and communication had broken down. Out of urgency, the owner of BSW Roofing, Solar & Air asked me to step in and take over. I managed the entire redesign on both books within an incredibly tight timeline — and the final product turned out beautifully, exceeding expectations and delivering on time for each. (Pages with personal information included like the directory have been omitted)
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